Ultimate Rummy
Ultimate Rummy is a feature-rich mobile card game from the creators of India’s largest rummy platform, RummyCircle. Built with the goal of delivering the most responsive and enjoyable rummy experience on mobile, it brings traditional Indian rummy to life with smooth interactions, modern design and a variety of engaging modes. Launched in 2015, it quickly became known for its accessibility, polish and focus on competitive yet social gameplay.
Studio: Games24x7 (Ultimate Games) | Genre: Casino | Platform: iOS & Android | Duration: 2 Years | Role: Game Designer
Key Responsibilities:
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Designed and implemented new gameplay features to improve engagement, monetization and player retention.
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Focused on data-driven design, developing and refining features to meet KPIs and business objectives.
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Improved UI and UX layouts to make the rummy experience smoother, clearer and more enjoyable.
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Collaborated closely with product and development teams to test, balance and release new content and systems.
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Contributed to economy-related features including VIP systems, flash sales and bonus mechanics to enhance player motivation and spending patterns.
Major Contributions:
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Designed Bet Rummy, a new variation inspired by Poker mechanics where players could raise stakes during their turn.
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Developed Deals Rummy, a format where the number of deals matched the number of players for fair, competitive play.
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Introduced Multiple Tables, allowing users to play on two tables simultaneously for increased engagement.
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Created the High Stakes Bonus system, encouraging risk reward gameplay and boosting monetization on premium tables.
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Reworked underperforming features and introduced new UI layouts that improved usability and overall player satisfaction.