Ultimate Teen Patti
Ultimate Teen Patti (Indian Poker) is one of India’s most popular multiplayer card games, offering players the chance to play live with friends, family, or other players around the world. Featuring smooth gameplay, engaging visuals and rich social features, it quickly became the highest-grossing casino game on Google Play India and the #4 overall grossing app in the country within nine months of launch, marking a major milestone for locally developed mobile games.
Studio: Games24x7 (Ultimate Games) | Genre: Casino | Platform: iOS & Android | Duration: 2 Years | Role: Game Designer
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Key Responsibilities:
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Led the design, tuning and balancing of new features and live content to improve player engagement and retention.
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Created detailed design briefs and product specifications for new systems and gameplay mechanics.
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Designed and implemented UI/UX improvements and new animations to enhance player experience and usability.
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Developed and managed monetization features, including VIP Deals, Flash Sales, Subscription Packs and Bundles.
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Designed system-level features such as Tournaments, Loyalty Rewards and Adhoc Messaging tools.
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Collaborated with product, engineering and live ops teams to ensure timely and high-quality delivery of new content.
Major Contributions:
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Designed and launched Tournaments, Loyalty Systems and VIP Deals, driving revenue growth and player retention.
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Developed Adhoc Messaging, a flexible system used to promote tournaments, events and offers directly to players.
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Created the Force Hammers feature to boost virality through friend invites and referral-based rewards.
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Introduced innovative monetization mechanics allowing high-value purchases and personalized deals.